Knowledge should preferably enhance academic progress, enable the practice community and energize public discussions - all at the same time.
Together, this ambition can be achieved with small steps. So, shall we start a dialogue?
As Professor of International Business and Culture Industries, and Director of the Center for Leisure and Culture Services Research at Copenhagen Business School (CBS)
I teach, research, write and inevitably, manage and administer.
Over the last two decades, my research areas include tourism development, cultural development, place branding, social and moral limits of the market, cross-cultural management, and
international business strategy.
After a decades-long application process, Melaka and George Town in Malaysia are now recognized as UNESCO World Heritage Cities. Both cities however interpret and live-up to their heritage statuses
in contrasting ways, reflecting the complex social political circumstances in these cities and the country.
Lai, Shevren; and Ooi, Can-Seng. 2015. "Branded as a World Heritage city: The politics afterwards", Place Branding and Public Diplomacy, Vol. 11, No. 4, 276-292. DOI:10.1057/pb.2015.12